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“Welcome to a conversation About purposeful, effective leadership. At a time when it is crucial.”
who we serve
We launched Leading to Win to serve the expressed and inferred needs of the unsung men and women who move our economies and communities forward - the small and medium business owners and CEOs, nonprofit leaders, freelancers and independent operators.
Our Purpose
Our purpose is to help these people do their jobs more effectively so that they increase their odds of delivering the outcomes and results they need and want.
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STRATEGY IN THE FIELD
![WHAT ONLY THE CEO CAN DOHARVARD BUSINESS REVIEW — The CEO wears many hats. Others on the team, in the organization can help fill many of those roles. But, there’s one critical job only the CEO can do: link the outside world... customers, partners, s…](https://images.squarespace-cdn.com/content/v1/5f889a995f0d5167d961c554/1611186510005-67BZ275Y5TEDRFUG4Z7O/JUL15_31_138705770.jpg)
WHAT ONLY THE CEO CAN DO
HARVARD BUSINESS REVIEW — The CEO wears many hats. Others on the team, in the organization can help fill many of those roles. But, there’s one critical job only the CEO can do: link the outside world... customers, partners, shareholders; the economy, government, society, etc...with the inside world...your organization.
Where to play and how to win are the heart of a successful strategy.
-A.G. Lafley
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leading to win
articles By Category
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leadership
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business strategy
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About A.G.
A.G. Lafley is the former CEO of Procter & Gamble, who worked for decades in and with large public companies. Over the past 15 years, he has turned more of his attention, energy, and time to small businesses and nonprofit organizations. He currently serves on the boards of Omeza, FIGS, Tulco, Hamilton College, and the Sarasota Bay Park Conservancy. A.G. is the co-author of two best-selling books, The Game Changer on innovation and Playing to Win on strategy, as well as numerous articles on leadership and management for Harvard Business Review.