“Welcome to a conversation About purposeful, effective leadership. At a time when it is crucial.”

 

who we serve

We launched Leading to Win to serve the expressed and inferred needs of the unsung men and women who move our economies and communities forward - the small and medium business owners and CEOs, nonprofit leaders, freelancers and independent operators.

 

Our Purpose

Our purpose is to help these people do their jobs more effectively so that they increase their odds of delivering the outcomes and results they need and want.

Read the latest

 

STRATEGY IN THE FIELD

A.G. Lafley on Strategy's Tough ChoicesHARVARD BUSINESS REVIEW — Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration.

A.G. Lafley on Strategy's Tough Choices

HARVARD BUSINESS REVIEW — Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration.

WHAT ONLY THE CEO CAN DOHARVARD BUSINESS REVIEW — The CEO wears many hats. Others on the team, in the organization can help fill many of those roles. But, there’s one critical job only the CEO can do: link the outside world... customers, partners, s…

WHAT ONLY THE CEO CAN DO

HARVARD BUSINESS REVIEW — The CEO wears many hats. Others on the team, in the organization can help fill many of those roles. But, there’s one critical job only the CEO can do: link the outside world... customers, partners, shareholders; the economy, government, society, etc...with the inside world...your organization.

Where to play and how to win are the heart of a successful strategy.

-A.G. Lafley

leading to win

articles By Category

the consumer is boss.png
 

About A.G.

A.G. Lafley is the former CEO of Procter & Gamble, who worked for decades in and with large public companies. Over the past 15 years, he has turned more of his attention, energy, and time to small businesses and nonprofit organizations. He currently serves on the boards of Omeza, FIGS, Tulco, Hamilton College, and the Sarasota Bay Park Conservancy. A.G. is the co-author of two best-selling books, The Game Changer on innovation and Playing to Win on strategy, as well as numerous articles on leadership and management for Harvard Business Review.