Introducing Roger Martin

Roger Martin is a writer who has authored a dozen business books and is consistently one of the most prolific contributors of articles to the Harvard Business Review. In 2013, AG and Roger co-authored Playing to Win: How Strategy Really Works — a bestseller and winner of the Thinkers50 Best Strategy Book Award. Roger consistently appears in the Top Ten of the World’s Annual (Best) Thinkers50 list, and was named the number one management thinker in the world in 2017.

The Early Days

Roger and AG met initially in the 1980s, through a chance encounter when Michael Porter and Monitor Group — with whom Roger was consulting— were invited to Procter & Gamble to consult with then CEO, John Smale and a small team AG was part of. In 2000, when AG became CEO, Roger was AG’s strategy advisor and partner. He was an outside partner with whom AG could talk business strategies on an ongoing basis — about any problem or opportunity, anytime, anywhere.

As important as focusing on the few critical strategic choices that enabled outperformance by the company — and perhaps more important from a consistency, reliability, and sustainability of business and financial results standpoint— was the strategy and leadership training systems Roger and AG developed and taught the next generation of leaders to grow and create value. As of this year, P&G is 184 years old and is still delivering business, financial and value creation results that are among the best in its industry…and the Fortune 50.

Leading To Win, the resource you’re using today, is the natural next evolution of Playing to Win, the work Roger and AG began together — specifically tailored to small businesses, nonprofits, freelancers and independent operators.

That’s why Roger is our first publisher partner. He’s an obvious choice. 


About Roger Martin

In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.

Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford.

Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

His newest book is When More is Not Better: Overcoming America’s Obsession with Economic Efficiency (Harvard Business Review Press, 2020). His previous eleven books include Creating Great Choices written with Jennifer Riel (HBRP, 2017), Fixing the Game (HBR, 2011), The Opposable Mind (HBRP, 2007) and Playing to Win written with AG Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 28 Harvard Business Review articles.

Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.

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